Business

Macca’s gets stingy with sneaky change


McCafe is the largest coffee chain in Australia.

TIMES are tough at Macca’s.

The fast-food giant may be making billions from Aussie customers, but they won’t be rewarded for their repeat business if this sneaky move is anything to go by.

Spot the difference on these loyalty cards:

Jarrod Sierocki

Macca’s is shifting the goalposts.Source:Supplied

While McDonald’s likes to reward loyal customers with free coffee after a certain number of purchases, they will now have to work a bit harder for their freebie.

Previously, visiting a McCafe regularly would score you a free coffee after every four purchases — effectively a 20 per cent saving on your coffee budget.

But Macca’s has begun rolling out an updated, slightly stingier version. Customers will now have to buy five coffees to get a free one — a 16.7 per cent saving.

McDonald’s, which pulled in around $5 billion in sales at its 955 Australian stores in 2016, apparently found McCafe customers were getting a little too loyal.

A number of franchis…

Read the full article at: http://www.news.com.au/finance/business/maccas-stingy-loyalty-card-change/story-fnkgdftz-1228068419156

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