World Travel

Viral fame turns quiet town into tourist hotspot

Jarrod Sierocki

The Mona Lisa, The Great Wall of China, The Trevi Fountain; it seems some of the wonders of the world are being destroyed by hoards of tourists. What can we do to protect them?

Swiss town of Lavertezzo overrun with tourists after video goes viral. Photo: Irene Grassi

THIS quiet village in Switzerland has become a sudden tourist attraction — but the locals aren’t really loving it.

The mountainous town of Lavertezzo in the Swiss canton Ticino has seen an influx of visitors after a Facebook video went viral. But now locals are complaining that the sudden interest in their home is turning their idyllic valley into an “an open air toilet”.

Filmmaker Marco Capedri published a video of him and his friends frolicking in the emerald waters of the Verzasca river by an impressive double-arched stone bridge — it looks like something out of a fairytale.

The video, in which he dubbed Lavertezzo as the ‘Maldives of Milan’, has had more than 2.6 million views since it was published on Jul…

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