Ecommerce payments platform eWAY has become one of the first adopters of a new time-saving payment experience called Click to Pay.
Click to Pay brings together Visa Checkout and Amex Express Checkout into the one seamless checkout experience, with Mastercard Masterpass coming soon. The solution is designed to mirror the consistent experience in physical stores with one button to accept all cards.
eWAY merchants can now activate Click to Pay for free through the MYeWAY portal. Once activated by the eWAY merchant, their customers will be able to quickly pay whenever they see the Click to Pay icon.
eWAY Australia and New Zealand Managing Director Mark Healy said, “Click to Pay removes the friction caused by manual card entry, passwords and other hurdles consumers and businesses face in today’s digital-first world.
“We believe Click to Pay will result in reduced cart abandonment and more sales with a checkout experience that is intuitively more satisfying and fine tuned for repeat shopping experiences, helping Australian businesses to grow faster.
“With the boom in online purchasing, it’s vital that the consumer payment experience is consistent, convenient and secure, which will provide major benefits for merchants, too.”
A YouGov survey commissioned by Visa in May 20201 found 37 per cent of Australians had made five or more online purchases in the three months prior, yet more than 40 per cent had given up on an online purchase due to the amount of information required – representing lost sales for Australian businesses.
Mr Healy said that Click to Pay enables one-click buying convenience when shoppers are making purchases online, with the following additional benefits:
- Consistency – With Click to Pay, the checkout experience each time will be familiar.
- Convenience – Once enrolled, the card holder can use the Click to Pay button and quickly checkout with their preferred card, negating the need to key in personal information or passwords every time they shop online.
- Greater security – Clicking to pay combines both dynamic and encrypted data – an enhanced feature for online transactions, which helps reduce the risk of fraud. Helping protect customer data, clicking to pay also reduces the need for merchants to store card information.
Shoppers who previously enrolled in Visa Checkout or Amex Express Checkout are already enabled for Click to Pay.
Shoppers can also choose to enrol either on the Visa or American Express Click to Pay registration pages on their respective websites. Alternatively, shoppers will be prompted to enrol when they make their first click to pay transaction using their Visa or American Express credit, debit or prepaid card details at a participating merchant
American Express, Discover, Mastercard and Visa announced the digital checkout solution based on the EMV® Secure Remote Commerce industry standard in October 2019. In July 2020, the networks announced its global expansion, with Australia and New Zealand among the first markets to adopt click to pay.
Since launching in 1998, eWAY has become a dominant player in the Australian and New Zealand eCommerce payments space.
eWAY seamlessly integrates with hundreds of leading eCommerce shopping cart platforms and a network of custom integration development partners, providing a competitive advantage for any business that wants to grow through accepting digital payments.
1YouGov survey of 1,044 consumers in Australia from 21-25 May 2020, commissioned by Visa.