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Innovation Will Be Key for Travel Recovery


LONDON–()–The travel industry experienced an existential crisis this year with real GDP growth at -4.8% in 2020, according to global market research company Euromonitor International.

In its new report ‘Accelerating Travel Innovation after Coronavirus’ launching on November 9th, Euromonitor will explore how innovation will be key to kickstart recovery, as businesses try to bounce back and, digitalisation and sustainability accelerates.

The pandemic revealed some unpleasant truths about the environmental impact caused by travel. The industry’s engagement with the Sustainable Development Goals is lower than other industries, such as consumer goods and packaging, specifically for responsible consumption…



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