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Home Business News Facebook apologises for misleading advertisers

Facebook apologises for misleading advertisers

Facebook fed inaccurate information to local advertisers for more than a year and is being forced to repay them, casting further doubt over the accuracy of the way the US tech platform collects data.

The tech giant, which has been criticised several times in the last few years over the reliability of its data, is giving free “credits” to multiple local advertisers after it realised it was miscalculating metrics such as the amount of people clicking on an ad on Facebook’s app or how much users prefer one advertiser over another.

Facebook informed advertisers last week it had miscalculated data.Credit:AP

Industry sources who spoke on the condition of anonymity said Facebook had apologised to some advertisers and media buying agencies in…

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