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Home Entertainment News How Clothing Rental Services Survived COVID & Thrived

How Clothing Rental Services Survived COVID & Thrived


Christine Hunsicker is the founder and CEO of logistics company CaaStle that grew out of the success of her previous company, clothing-subscription brand Gwynnie Bee (which is now a subsidiary), and now powers services for rentals like ELOQUII Unlimited, Vince Unfold, and Banana Republic Style Passport, among others. According to Hunsicker, the rise of video conferencing presented a new need for the market: “We’ve found our members gravitating toward tops [even if] they may have selected more dresses in the past,” she says, also listing comfier, less structured wardrobe essentials like cashmere jumpers as the top-requested styles. Melissa Gonzalez, fashion retail expert and CEO of The Lion’esque Group, confirms that people still…



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