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AFG reveals new branding by The Works


Australian Financial Group (AFG) has revealed a new brand design, logo and campaign created by The Works.

The announcement:

Ahead of major new technology launches, AFG (Australian Finance Group) has unveiled a new brand design, logo and campaign created by The Works.

ASX-listed AFG is one of Australia’s largest mortgage broking groups and leaders in financial solutions. The Works, part of the RXP Group, were appointed to develop the refreshed brand architecture, messaging and accompanying B2B campaign following a competitive pitch.

In 2021 AFG plans to release a wide range of new technology initiatives, including a full refresh of its underlying technology platform and soon to launch broker CRM.

Douglas Nicol, partner at The Works…



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