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Home General News German appliance brand Neff unveils first Aussie brand campaign

German appliance brand Neff unveils first Aussie brand campaign


Neff has developed and launched its first brand campaign in Australia, working with creative and content marketing agency Keep Left.

The ‘Made for a Lifetime of Moments’ campaign was developed with a goal of carving out a distinct position for the German home appliance brand within a tightly competitive category.

It centres around the concept of the family kitchen being for much more than just cooking – positioning it as the stage for life events.

The campaign shows how NEFF appliances, as part of shared moments involving food, are a key part of everyday life.

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Keep Left executive creative director Blair Kimber said the campaign celebrates human connections.

“The…



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