Neff has developed and launched its first brand campaign in Australia, working with creative and content marketing agency Keep Left.
The ‘Made for a Lifetime of Moments’ campaign was developed with a goal of carving out a distinct position for the German home appliance brand within a tightly competitive category.
It centres around the concept of the family kitchen being for much more than just cooking – positioning it as the stage for life events.
The campaign shows how NEFF appliances, as part of shared moments involving food, are a key part of everyday life.
Keep Left executive creative director Blair Kimber said the campaign celebrates human connections.