Tuesday, October 15, 2024

HomeLifestyle NewsShhhhh! The stealth-wealth brand Loro Piana is celebrating 100 years

Shhhhh! The stealth-wealth brand Loro Piana is celebrating 100 years

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Despite having no obvious branding or showy colours, the Loro Piana look is distinctive. Damien Bertrand, Loro Piana’s CEO, is a case in point: sitting in his office in the brand’s headquarters – a historic palazzo in central Milan – he’s dressed in head-to-toe navy, wearing a long-sleeved polo knit, slim-fit trousers and a pair of the brand’s minimal Summer Walk loafers. The look is relaxed, easy, yet unassumingly rich; a look that, with the help of shows such as Succession,…

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