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Consumers showed up on Black Friday ready to shop, but it took deep discounts to get them to actually buy something.
In-store and online sales rose 3 percent year over year on Black Friday, according to data from Mastercard. Over the weekend, consumers spent an estimated $22 billion online, up 8 percent from last year, according to Adobe Analytics, which expects Cyber Monday to bring in an additional $9 billion.
All in all, it was a solid kickoff to the holiday season, particularly in a year…
