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Beauty conglomerates may have seen sales soften last year, but shoppers’ continued appetite for newness will drive product trends into 2025.
Inspired by influencers and celebrities like Hailey Bieber and Sabrina Carpenter, shoppers have been building fragrance collections (and embracing lower-priced mini bottles), stocking up on viral K-beauty-inspired skincare like milky toner and moving toward a more glam hair and makeup aesthetic, abandoning the minimalist look that had taken over…
