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In the few weeks since 2025 began, the makeup category has been gripped in an apparent identity crisis.
For one, none of the year’s biggest makeup launches so far have been branded as makeup products, but instead, skincare. Hailey Bieber’s Rhode Skin dropped its Peptide Lip Shape on Jan. 30; the brand is adamant that the product is not a lip liner but a precision moisturizing stick dosed with plumping bean extracts that comes in 11 shades to flawlessly contour lips. Also in January, the…
