Foreign Sunscreens Battle It Out in the Biggest SPF Market in the World

At retailers across the US, it’s a battle of the sunscreens.

In one corner is Naked Sundays, whose lavender-tinted tubes arrived in 700 Ulta Beauty last month (and whose SPF50 “glow mist” and “priming lotion” have already sold out). Founded in 2021 by the author and TV news host Samantha Brett, it was the first Australian prestige skincare-suncare brand to launch into the great wide US beauty market this year, and it also wasn’t the last.

In the opposite corner is Ultra Violette,…