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Competition is toughening, but will it be enough for Qantas to lift its game?

May 10, 2025

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University of Sydney business professor Rico Merkert.Credit: USBS

In this way, the “healing hand of the market” may have an effect, he said.

Qantas chief executive Vanessa Hudson, speaking during the company’s half-year results in February, said: “We always said that we welcome competition…

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