- Advertisement -
Just like skincare and makeup, the products we use when we’re lathering our hair and conditioning our ends is coming under increasingly intense scrutiny by the conscious consumer.
If you’re one of the many haircare enthusiasts thinking about making the switch to cruelty-free products, the marketing tactics used in this particular arena can be quite confusing.
Words like ‘clean’, ‘organic’ and ‘natural’ are printed absolutely everywhere—words which,…
