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The value equation in fashion e-commerce is being redefined. In a landscape shaped by economic volatility and heightened customer expectations, brands can no longer rely on price or product alone to win customer attention.
According to a proprietary, nationally representative survey conducted by BoF Insights in April 2025, EU5 customers — those in the UK, Germany, France, Italy and Spain — are now shopping online with greater intention and the era of more-is-more consumption has ceded…
