Why Sunscreen Launches Keep Missing the Inclusivity Mark

The beauty industry is working hard to market sunscreen as a daily essential for all, but for many brands, a universal option is still elusive.

Over the past year, a slew of launches has garnered attention for the wrong reasons. Indie brand Tower 28 issued an apology in June after its new SOS FaceGuard SPF 30, which it billed as having “no white cast”— a visible white layer that doesn’t blend in — was quickly debunked on social media as having just the opposite. New drops from…