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HomeLifestyle NewsAfter Prada ‘Sandal Scandal,’ Indian Sellers Tap Nationalist Pride to Boost Sales

After Prada ‘Sandal Scandal,’ Indian Sellers Tap Nationalist Pride to Boost Sales

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Indian footwear sellers and artisans are tapping into nationalist pride stoked by the Prada “sandal scandal” in a bid to boost sales of ethnic slippers with history dating back to the 12th century, raising hopes of reviving a struggling craft.

Sales are surging over the past week for the “Kolhapuri” sandals that have garnered global attention after Prada sparked a controversy by showcasing similar designs in Milan, without initially crediting the footwear’s origins.

After viral…

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