New Start: ITA Spends €90m On Alitalia’s Branding To Stop Its Use – Simple Flying

Italy’s new state-owned flagship airline, state-owned carrier Italia Trasporto Aereo (ITA), has spent 90 million on Alitatlia’s branding to stop its use. Following years of financial losses and failed rescue attempts, the one-time symbol of Italian style…

Click here to view the original article.