Will Novak Djokovic’s inclusion be a ratings win for Nine? The industry’s view…

“The Djokovic saga is nothing but good news for Nine,” Spinach GM, media director, Ben Willee, tells Mumbrella. “Anything that generates more attention and speculation for an event is money-can’t-buy free publicity.”

Pearman Media’s Steve Allen, agrees with Willee, admitting, “It…