How Soccer Shoes Became the Biggest Thing in Sneakers

You have been told, perhaps, that soccer had a big summer in America. You certainly didn’t hear wrong. Alongside the simultaneous Euro 2024 and Copa America tournaments, you had Lionel Messi’s continued dominance in the MLS, the USWNT reclaiming Olympic gold in Paris, and the rise of star-backed clubs like Ryan Reynolds and Rob McElhenney’s Wrexham and Tom Brady’s Birmingham City. After decades of false starts, the world’s game has really, truly cemented itself stateside.

That…