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Fast fashion has long been the industry’s problematic darling. Adored for it’s accessibility to the trends of the week, it offers prices too-good to refuse. Meanwhile, it’s a major environmental offender. The truth is, fast fashion‘s allure hasn’t just stuck around – it’s sped up. Yet in the race to keep up, brands are dropping hints of a new phase: one that claims to be greener, slower, and more ethical. But are we witnessing a real evolution, or is this just fast…
