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HomeLifestyle NewsWhat’s Behind Beauty’s Charm Obsession

What’s Behind Beauty’s Charm Obsession

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Beauty’s latest must-have obsession doesn’t moisturise the skin, tint lips or carry a pleasing scent — but it does offer sparkle.

Lately, beauty shoppers have been rushing to personalise everything from lip balms to key chains with jewellery-style charms from their favourite brands.

“Basically anything you can think of, we will find a way to charm it,” said Margaret Mitchell, chief commercial officer at Space NK. The British beauty retailer is offering complimentary “charming”…

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