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HomeLifestyle NewsOliviero Toscani, ‘Shockvertising’ Pioneer, Dies at 82

Oliviero Toscani, ‘Shockvertising’ Pioneer, Dies at 82

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Oliviero Toscani, the man behind the shock advertising campaigns that helped make Italy’s Benetton one of the world’s biggest clothing brands, died on Monday at the age of 82, his family said in a statement.

Toscani was admitted to hospital on Friday in Cecina, near his Tuscan country home, in a very serious condition. A source with knowledge of the matter said on Saturday he had lost consciousness.

“It is with great sorrow that we announce the news that today, 13 January 2025, our…

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