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“We need a revolution,” said Japanese e-commerce giant Rakuten’s head of fashion Ryo Matsumura. “Brands need to express their image and identity to consumers, but if the digital solution is limited to video, photo and text, that’s very limiting. [What they really need are] more cutting-edge technologies to express themselves.”
To that end, Rakuten has released a suite of AI tools providing brand merchants with what’s called an NLUI — a ‘natural-language user interface’…
