Australian denim brand taps design studio behind Acne and Hermès for rebrand

An Australian denim brand is set to undergo a transformative rebrand in 2025, partnering with design studio Ateljé Altmann to mark its new chapter.

Founded in 2009, Neuw Denim has grown from being a niche brand rooted in music and subculture, to a global name “synonymous with craftsmanship and…

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