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When Coupang swooped in at the eleventh hour with a $500 million bailout and a plan to save Farfetch from bankruptcy in December 2023, it was an unexpected white knight.
Coupang, which is sometimes known as South Korea’s answer to Amazon, mostly sells low-priced everyday goods, while Farfetch carries in-demand luxury labels like Rick Owens and Brunello Cucinelli.
Farfetch’s new owner quickly set about transforming the London-based e-tailer from a perpetually unprofitable company with…
