These kids want to sell you a second-hand Rolex

It is no secret that since the pandemic-bubble market burst, things have not been quite so easy in the watch industry. I called the peak of the steel-sports-watch market in the summer of 2022, as rampant speculation led to prices that were simply unsustainable. Fuelled by social media then turbocharged by restricted supply, as Swiss factories rearranged production under Covid, watches were no longer perceived as objects of aesthetic and mechanical interest – they became a currency or…