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Dear BoF Community,
Fashion is in a state of uncertainty. In a tough market, many brands are aiming to clarify their raison d’être in a bid to get customers shopping again. Nowhere is this more urgent than at Kering’s flagship brand Gucci, which abruptly split with designer Sabato De Sarno earlier this month amid plunging sales.
The brand went ahead with plans to show during Milan Fashion Week on Tuesday, with a collection signed by the “design office” in a move to keep Gucci in the…
