How Nara Smith Chose Her First Beauty Campaign

Nara Smith, the American model-turned-influencer who rose to fame with her TikTok videos showcasing aspirational housewifedom, has landed her first beauty campaign — and not for a product she made in her kitchen.

Smith stars alongside dermatologist Dr. Camille Howard in “From Scratch to Soothe,” a campaign intended to reboot and reintroduce Galderma-owned Cetaphil’s eczema line Restoraderm, the brand announced Monday.

Smith, who is 23, will be a familiar face to young consumers. The…