The British brands fusing flora, fairytale and folklore

What does British springtime smell like? Sweet violets, jonquil, Rose de Mai and orris, according to the noses at Ffern, the Somerset-based natural fragrance maker that released Spring 2025, its new fairytale-like scent, in March, on the eve of the new season. Since late 2018, Ffern has brought out four perfumes a year on each solstice and equinox, shaking up the scent market not only in the way customers buy – you have to apply for membership before you can purchase – but also with…