Photo Credit: Olay
Serums. Just saying the word conjures up images of concentrated, effective skincare—designed to brighten, hydrate, and fight signs of aging. These little bottles have become essentials in modern skincare routines. Cleanse your face, pat dry, apply serum, wait, moisturize, wait again, sunscreen—voilà! Your skin is ready to take on the day.
But with countless options and expert recommendations, have you ever stopped to wonder what makes serums so…

