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When you go on vacation, do you ever treat yourself to an upgraded airline seat? Or book the (admittedly cheapest) room at a five-star hotel? Maybe splurge on a spa day or celebratory Michelin-starred meal? If any of this sounds familiar, you may be what the travel industry calls an “aspirational” luxury traveler. And much to the industry’s potential dismay, you’re also inflating an economic bubble that may be about to burst.
According to McKinsey, the aspirational set, defined as…
