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Why Chanel Is Getting Into the Recycling Business

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High-end fashion house Chanel is branching into an unconventional new line of business: waste management and recycling.

On Monday, the company announced the launch of Nevold (the name is a contraction of “never old”), a new, independent venture focused on developing end-of-life solutions for textile offcuts, unused fabrics and unsold or old products.

The move comes amid growing concerns about the volume of waste created by the fashion industry. Though often portrayed as a fast-fashion…

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