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As CCO of Bentley Motors, Wayne Bruce is at the forefront of the marque’s cultural evolution. With a bold vision for blending heritage and innovation, Bentley has become a key player in fashion-led collaborations — redefining the ‘what’ and the ‘who’ of modern luxury.
Why has Bentley become so engaged in the world of fashion? What’s the strategy behind these partnerships?
You don’t often see fashion collaborating directly on a car, and that’s because the development…
