How Mindful Drinking and Tariffs Are Impacting the Wine Industry

More than 90 years after Congress repealed the 18th amendment, also known as Prohibition, and made consuming alcohol legal again, there’s a new temperance movement in town. The concept of “mindful drinking” has spread in popularity, especially among younger people. A 2023 Gallup Poll found that the number of adults under age 35 who drink has fallen by 10 points over the past two decades, from 72 percent to 62 percent. (By contrast, drinkers over the age of 55 have increased in the…