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In May, Gucci released a campaign with the 22-year-old Italian tennis star Jannik Sinner featuring a Gucci-logoed bag on his shoulder, waving to an imagined audience. Four words splayed across the photograph, which was a nod to him becoming the first competitor to carry a non-white bag onto the court at Wimbledon last year: “Gucci is a feeling.”
Also front and centre, though, was the Nike swoosh on Sinner’s hat.
A few weeks later, it happened again: tennis champion Roger Federer sported…
