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In sportswear, innovation is the name of the game.
On got its big break as a sneaker start-up thanks to the lightbulb moment co-founder Olivier Bernhard had when he cut up pieces of a rubber garden hose pipe to form the springy sole of the brand’s prototype running shoe. It formed the basis of the Swiss brand’s propriety CloudTec technology that gives the midsole of its shoes a unique look and feel and — in the brand’s words — makes you feel like you’re running on clouds.
Now, the…
