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COS: From ‘High Street Céline’ to Stagnation

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LONDON, United Kingdom — In the midst of London Fashion Week in September 2017, COS hosted a blowout party at the National Gallery to celebrate a decade in business. Guests — including Olympic diver Tom Daley, model and designer Jasmine Guinness and wellness entrepreneur Jasmine Hemsley — sipped blackberry and apple martinis and bergamot negronis amid a neon forest light installation before enjoying a set by drum-and-bass group Rudimental.

The apparent success of the brand fashion…

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