After Donald Trump was re-elected as US president in November, Ssense’s co-founder and chief executive, Rami Atallah, told employees on Slack not to panic about the political leader’s threats to raise tariffs, according to a person with direct knowledge of the matter.
This week, Atallah sent a different message. In an email obtained by The Business of Fashion, he told employees that Ssense would be filing for Canada’s equivalent of bankruptcy protection within 24 hours, and that the…

