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HomeLifestyle NewsThe Shifting Power Balance Between Influencers and Brands

The Shifting Power Balance Between Influencers and Brands

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There’s no question — influencers love The Row.

They wait in line for hours to attend its annual sample sale, excitedly unbox their new Margaux bags on TikTok and explain to their followers why its minimalist wares are worth the sky-high price tags.

But according to Neelam Ahooja, that affection is one-sided. The content creator has spent her entire online career singing the brand’s praises, from styling the many pieces in her collection to breaking down its most popular products on…

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