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Gap Inc. reported stronger-than-expected sales, a sign that celebrity-fueled marketing, flashy collaborations and a revamped inventory are luring in consumers.
Comparable sales rose 5 percent in the third quarter, surpassing the average of analyst estimates. Results at the company’s two biggest brands — Old Navy and Gap — were particularly strong. Earnings per share also outpaced expectations.
The shares rose 2 percent in extended trading in New York.
Chief executive officer Richard…
