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Chanel, Dior Entice Gulf Clients to Shop Locally

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Luxury brands are playing a game of one-upmanship across the Middle East this week and for good reason. The luxury sector is still trying to make up lost ground as wealthy customers from Gulf countries have been unable to travel to their favourite shopping haunts in Europe as often as they like for nearly two years.

Following last week’s Giorgio Armani show at the foot of the Burj Khalifa, the world’s tallest building, Chanel is also pulling out all the stops in Dubai to re-show its…

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