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If Anta Sports Products Ltd. is hoping to cash in on Chinese consumers’ love of the outdoors, or their desire for fun, trendy products, then Puma SE is the wrong target.
Puma does not have a strong enough position in shoes and clothing that enable the wearer to run faster or stretch more comfortably. And in the style stakes, where it has historically focused, it has lost out to Adidas AG. The upside for any potential bidder, though, is that it may be available at the right price.
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