The Executive Briefing: NikeSkims Launches; TikTok’s Future; Brick-and-Mortar Is Back

Searching for That Big Bang Moment

What happened: Nike launched its first new brand in 40 years. Gucci entered its Demna era with his take on the brand’s archive and a short film. Gap hired a pair of industry heavyweights to oversee an accessories and beauty push.

Give ‘em the old razzle dazzle: These are all brands that have faced major challenges in recent years.

• NikeSkims is something genuinely new from a company that, under CEO Elliott Hill, has repeatedly said innovation is its path…