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- Australian travellers are increasingly choosing destinations based solely on accommodation.
- Luxury hotels are redefining travel as an immersive, stay-led experience.
- Gen Z (54%) and Millennials (55%) are leading the shift toward accommodation-first travel.
We all travel. Whether we find ourselves hanging out the back of a packed Heritage train as it winds through lush terrain from Vietnam’s Hue to Da Nang, relaxing on a beach with an Aperol in hand and a dog-eared book in the…
