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As he sped down snow-covered mountains in the Rockies, the Alps, and the Dolomites over the past several years, ski champion and Olympic gold medalist Lucas Pinheiro Braathen wasn’t just focused on winning medals. He was also evaluating over 30 iterations of a new sunscreen that his high-end skin-care brand, Octo, will release this month.
But rather than describing it as a distraction, the 26-year-old—who in February became the first Brazilian athlete and the first…
