Life offers few certainties. Right now, one of them—however fleeting this phenomenon may be—seems to be that a celebrity wearing a splashy, conversational hat will get his project noticed. Despite, or perhaps in spite of, naysaying from anonymous online commentators and real-life passersby, the famous man who stubbornly insists on wearing wacky headwear has unlocked quite an effective power move.
After laying low for several years, John Travolta dominated headlines last week thanks to his…

