HomeLifestyle NewsFor These Brands, Resisting the DTC Playbook Paid Off

For These Brands, Resisting the DTC Playbook Paid Off

June 3, 2026

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A crop of brands founded in 2016, including Dôen, La Ligne and Cinq à Sept, steered clear of the once-dominant growth model that led direct-to-consumers darlings like Everlane to bust in favour of a more sustainable approach.

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