HomeLifestyle NewsThe Serpentine Pavilion 2026 is unveiled: Rolex-supported design celebrates togetherness

The Serpentine Pavilion 2026 is unveiled: Rolex-supported design celebrates togetherness

June 3, 2026

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The Pavilion draws inspiration from the English architecture feature known as a serpentine, or crinkle-crankle, which forms one side of the pavilion

Photo Iwan Baan, Courtesy Serpentine

‘Every year the Serpentine Pavilion demonstrates how important innovative ideas are to attract public support for architecture,’ explained Arnaud Boetsch, Director of Communication and Image at Rolex. ‘This new partnership strengthens our brand’s standing in the world of the arts.
It resonates with…

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